Chat API Conversations Pricing

What are the costs of sending Business Initiated and User Initiated Conversations?
Published: 20 May 2022

Starting February 1, 2022, WhatsApp Business API features a new billing model: the Conversation-based Pricing Model.

WhatsApp charges based on conversations. Unlimited messages can be exchanged during a 24-hour conversation without extra fee. The fee per conversation varies by country.

Conversation Fees

Each Conversation is a 24 hour window where you can send unlimited messages. Conversations fall into two categories which are priced differently:

  1. Business Initiated Conversations - If a business sends the first message, the conversation is initiated immediately is is valid for 24 hours from the message sent time.

  2. User Initiated Conversations - If a user sends a message and business replies to it, a conversation session is initiated and the session is valid for 24 hours.

Note!
First 1000 conversations each month (business or user initiated) will be free
Country Business Initiated Rate (USD) User Initiated Rate (USD)
Afghanistan 0.078 0.024
Albania 0.088 0.026
Algeria 0.127 0.038
Angola 0.127 0.038
Anguilla 0.015 0.009
Antigua and Barbuda 0.015 0.009
Argentina 0.055 0.033
Armenia 0.088 0.026
Australia 0.078 0.024
Austria 0.139 0.042
Azerbaijan 0.088 0.026
Bahamas 0.015 0.009
Bahrain 0.076 0.023
Bangladesh 0.078 0.024
Barbados 0.015 0.009
Belarus 0.088 0.026
Belgium 0.139 0.042
Benin 0.127 0.038
Bermuda 0.015 0.009
Bolivia 0.074 0.044
Botswana 0.127 0.038
Brazil 0.053 0.032
Bulgaria 0.088 0.026
Burkina Faso 0.127 0.038
Burundi 0.127 0.038
Cambodia 0.078 0.024
Cameroon 0.127 0.038
Canada 0.015 0.009
Cayman Islands 0.015 0.009
Chad 0.127 0.038
Chile 0.139 0.042
China 0.078 0.024
Colombia 0.011 0.006
Congo 0.127 0.038
Congo, Democratic Republic of the Congo 0.127 0.038
Costa Rica 0.074 0.044
Cote D'Ivoire 0.127 0.038
Croatia 0.088 0.026
Czech Republic 0.088 0.026
Denmark 0.139 0.042
Dominica 0.015 0.009
Dominican Republic 0.015 0.009
Ecuador 0.074 0.044
Egypt 0.113 0.068
El Salvador 0.074 0.044
Eritrea 0.127 0.038
Ethiopia 0.127 0.038
Finland 0.139 0.042
France 0.15 0.09
Gabon 0.127 0.038
Gambia 0.127 0.038
Georgia 0.088 0.026
Germany 0.143 0.086
Ghana 0.127 0.038
Greece 0.088 0.026
Grenada 0.015 0.009
Guatemala 0.074 0.044
Guinea-Bissau 0.127 0.038
Haiti 0.074 0.044
Honduras 0.074 0.044
Hong Kong 0.078 0.024
Hungary 0.088 0.026
India 0.007 0.004
Indonesia 0.033 0.02
Iraq 0.076 0.023
Ireland 0.139 0.042
Israel 0.032 0.019
Italy 0.068 0.041
Jamaica 0.074 0.044
Jamaica 0.015 0.009
Japan 0.078 0.024
Jordan 0.076 0.023
Kazakhstan 0.051 0.015
Kenya 0.127 0.038
Kuwait 0.076 0.023
Lao People's Democratic Republic 0.078 0.024
Latvia 0.088 0.026
Lebanon 0.076 0.023
Lesotho 0.127 0.038
Liberia 0.127 0.038
Libyan Arab Jamahiriya 0.127 0.038
Lithuania 0.088 0.026
Macedonia, the Former Yugoslav Republic of 0.088 0.026
Madagascar 0.127 0.038
Malawi 0.127 0.038
Malaysia 0.077 0.023
Mali 0.127 0.038
Mauritania 0.127 0.038
Mexico 0.037 0.011
Moldova, Republic of 0.088 0.026
Mongolia 0.078 0.024
Montserrat 0.015 0.009
Morocco 0.127 0.038
Mozambique 0.127 0.038
Namibia 0.127 0.038
Nepal 0.078 0.024
Netherlands 0.156 0.094
New Zealand 0.078 0.024
Nicaragua 0.074 0.044
Niger 0.127 0.038
Nigeria 0.054 0.033
Norway 0.139 0.042
Oman 0.076 0.023
Pakistan 0.05 0.015
Panama 0.074 0.044
Papua New Guinea 0.078 0.024
Paraguay 0.074 0.044
Peru 0.063 0.019
Philippines 0.078 0.024
Poland 0.088 0.026
Portugal 0.139 0.042
Puerto Rico 0.015 0.009
Puerto Rico 0.015 0.009
Qatar 0.076 0.023
Romania 0.088 0.026
Russian Federation 0.07 0.042
Rwanda 0.127 0.038
Saint Kitts and Nevis 0.015 0.009
Saint Lucia 0.015 0.009
Saint Vincent and the Grenadines 0.015 0.009
Saudi Arabia 0.034 0.02
Senegal 0.127 0.038
Serbia 0.088 0.026
Sierra Leone 0.127 0.038
Singapore 0.078 0.024
Slovakia 0.088 0.026
Slovenia 0.088 0.026
Somalia 0.127 0.038
South Africa 0.029 0.018
South Sudan 0.127 0.038
Spain 0.065 0.039
Sri Lanka 0.078 0.024
Sudan 0.127 0.038
Swaziland 0.127 0.038
Sweden 0.139 0.042
Switzerland 0.139 0.042
Taiwan, Province of China 0.078 0.024
Tajikistan 0.078 0.024
Tanzania, United Republic of 0.127 0.038
Thailand 0.078 0.024
Togo 0.127 0.038
Trinidad and Tobago 0.015 0.009
Tunisia 0.127 0.038
Turkey 0.011 0.003
Turkmenistan 0.078 0.024
Turks and Caicos Islands 0.015 0.009
Uganda 0.127 0.038
Ukraine 0.088 0.026
United Arab Emirates 0.033 0.02
United Kingdom 0.068 0.041
United States 0.015 0.009
Uruguay 0.074 0.044
Uzbekistan 0.078 0.024
Venezuela 0.074 0.044
Viet Nam 0.078 0.024
Virgin Islands, British 0.015 0.009
Virgin Islands, U.s. 0.015 0.009
Yemen 0.076 0.023
Zambia 0.127 0.038

A little bit of savings

There are innovations that make the WhatsApp Business API very attractive to small and medium-sized businesses:

  1. Every first 1,000 conversations per month of one WhatsApp account are free. If you have more than one number in the same WhatsApp account, the dialogs will be distributed among them;

  2. All incoming messages that were triggered by Click to WhatsApp "Call to Action" buttons from your promotions are free. It's important to note here that dialogs from Click to WhatsApp buttons will only be free if they are placed in ads through Facebook Business Manager. If you simply set up a "Send me" button with a switch to messenger, such a dialog will not be considered free.

Some examples to understand

To finally understand how it will work, here are some hypothetical examples.

Case one: the client initiates a dialogue

The customer writes to you about his order. Until you do not answer him, this dialog is not considered open. As soon as the bot or manager responds to the client with a template message, the dialog will be considered open and you will be charged as for the dialog, which was initiated by the client.

Case two: Business initiates dialogue

Here everything is simple, if you send a template message and it gets the status "Delivered", it opens a dialog with the client. This dialog will be considered a dialog that initiated the business and will be charged at the appropriate rate.

Case three: Out of the 24-hour window

Let's take as a basis the situation when the client wrote to you first, you replied and the task was closed. If, after 24 hours from the first message, you write to the client again, it will be considered a new dialogue initiated by the business. If the client writes to you first, it will be a new dialogue initiated by the client.

That is all we have to say for now. The Chat API team wishes you success and new achievements!

If you have any questions, do not hesitate to contact us and we will be happy to get back to you.

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